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~type_genre:"Conference proceedings"
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Search: subject_exact:"Marketing mix"
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Marketing management
171
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171
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7,187
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2,193
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Sheth, Jagdish N.
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11
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5
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4
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4
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3
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1
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1
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1
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1
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1
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1
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American Marketing Association
23
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10
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6
DePaul University / College of Commerce
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Gesellschaft zur Erforschung des Markenwesens
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
European Advertising Academy
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing
1
Academy of Marketing Science
1
Air Transport Research Society
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesverband Bürowirtschaft
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutsche Gesellschaft für Führung und Marktorientierung in der Medizinischen und Pflegerischen Versorgung DGFM
1
Deutsche Gesellschaft für Versicherungsmathematik
1
Deutscher Controlling-Congress <10, 1995, Düsseldorf>
1
Duale Hochschule Baden-Württemberg Stuttgart / Studiengang BWL-DLM / Medien und Kommunikation
1
Economic Research Centre
1
European Conference of Ministers of Transport
1
FOM-Hochschule für Oekonomie & Management
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Legends in marketing
9
Proceedings series / American Marketing Association
7
Legends in strategic marketing
5
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Advances in advertising research
2
Conference Board report
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Developments in marketing science: proceedings of the Academy of Marketing Science
2
ESOMAR publication series
2
Journal of marketing management : MM
2
Research
2
AMA educators proceedings
1
AMA educators' proceedings
1
AMA proceedings series
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in international management
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Arbeitspapiere / Institut für Marketing, European Business School
1
Arbeitstagung / Forum Bürowirtschaft, BBW
1
Bericht der GfK-Tagung : vom ...
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition Wissenschaft - Apprimus
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
European Advertising Academy
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
1
Gabler Research
1
International journal of wine business research : IJWBR
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Journal of retailing and consumer services
1
Konferenzmaterial / Hochschule für Ökonomie, Berlin
1
Lecture notes in economics and mathematical systems : LNEMS
1
Medienbuchreihe
1
Münstersche Schriften zur Kooperation
1
Report / Marketing Science Institute
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ECONIS (ZBW)
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
3
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
Saved in:
4
Die digitale Beschleunigung verlangt mehr Markenführung
Disch, Wolfgang K. A.
(
contributor
)
-
Markendialog <19., 2015, Berlin>
;
Gesellschaft zur …
-
2015
Persistent link: https://www.econbiz.de/10014010155
Saved in:
5
Market orientation and entrepreneurial orientation in a learning organization
Zhou, Yangping
-
2014
Persistent link: https://www.econbiz.de/10010439279
Saved in:
6
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
-
2014
Persistent link: https://www.econbiz.de/10010477449
Saved in:
7
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
8
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
9
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
10
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
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