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~type_genre:"Collection of articles written by one author"
~type_genre:"Sammelwerk"
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108
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28
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16
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7
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5
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5
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4
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4
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3
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3
Jacob, Frank
3
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2
Baumgarth, Carsten
2
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2
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Canavari, Maurizio
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1
Cross Cultural Business Conference <2014, Steyr>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Goethe-Universität Frankfurt am Main
1
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1
Institut für Marketing <Münster, Westfalen>
1
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1
Linde Verlag
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Vertriebsingenieurtagung <6, 1991, Bad Soden am Taunus>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
17
The journal of business & industrial marketing
8
SAGE library in marketing
5
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5
Springer texts in business and economics
3
Advances in business marketing and purchasing
2
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2
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Die Betriebswirtschaft : DBW
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Edward Elgar E-Book Archive
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Hamburger Schriften zur Marketingforschung
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International journal of services technology and management
1
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1
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1
Production and operations management : an international journal of the Production and Operations Management Society
1
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1
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1
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1
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ECONIS (ZBW)
111
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Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
2
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
Saved in:
3
Teams in intercultural business negotiations : prioritization of negotiation issues, adaptation to culture-bound negotiation styles, and (un-)ethical behavior
Aykaç, Tayfun
-
2015
Persistent link: https://www.econbiz.de/10011285476
Saved in:
4
Data-driven decision making in auction markets
Lu, Yixin
-
2014
Persistent link: https://www.econbiz.de/10010432272
Saved in:
5
Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
6
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
7
Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per
(
ed.
);
Axelsson, Björn
(
ed.
); …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011818320
Saved in:
8
Strategic marketing issues in emerging markets
Adhikari, Atanu
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011821852
Saved in:
9
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
10
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
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