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Container shipping
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Transcultural marketing for incremental and radical innovation
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Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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Discovering the nexus between market orientation and open innovation : a grounded theory approach
Denktas-Sakar, Gul
;
Karatas-Cetin, Cimen
; …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 1-42)
.
2014
Persistent link: https://www.econbiz.de/10010211709
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