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Soft
power
of frugal innovation and its potential role in India's emergence as a global lead market for affordable excellence
Tiwari, Rajnish
;
Prabhu, Jaideep
-
2018
acceptance in other corners of the world and why they contribute to India's
soft
power
on a global stage. We argue that frugal … establish itself as a global
soft
power
in the process. …
Persistent link: https://www.econbiz.de/10011893021
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