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~type_genre:"Handbuch"
~type_genre:"Lehrbuch"
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Markenmanagement : Lehrbuch der professionellen Markenführung
Runia, Peter
;
Wahl, Frank
-
2022
Persistent link: https://www.econbiz.de/10011555231
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2
Handelsmarkenmanagement : Grundlagen - Strategien - Umsetzung
Schwertfeger, Marko
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2017
Persistent link: https://www.econbiz.de/10011534189
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3
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851238
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