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Search: subject:"Markenpolitik"
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Brand management
114
Markenführung
114
Consumer behaviour
61
Konsumentenverhalten
61
Brand
50
Brand image
50
Markenimage
50
Markenartikel
47
Einzelhandel
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18
Beziehungsmarketing
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16
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Marketingmanagement
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10
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10
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10
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Stadtmarketing
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Tourism marketing
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Konferenzbeitrag
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9,967
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9,967
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2,359
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2,359
Hochschulschrift
753
Thesis
522
Graue Literatur
501
Non-commercial literature
501
Case study
453
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453
Collection of articles of several authors
415
Sammelwerk
415
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310
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303
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114
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106
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100
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98
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94
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87
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75
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56
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51
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39
Handbuch
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Avramova, Yana R.
2
Braun, Erik
2
Brumă, Ion Sebastian
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dinu Vasiliu, Codrin <PhD>
2
D’Arco, Mario
2
Karray, Salma
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Schramm-Klein, Hanna
2
Shyle, Irma
2
Smit, Edith G.
2
Steinmann, Sascha
2
Verlegh, Peeter
2
Zenker, Sebastian
2
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Akturan, Ulun
1
Alaminos, David
1
Alfina
1
Apaolaza, Vanessa
1
Argila-Irurita, Ana María
1
Ariciu, Adrian Laurentiu
1
Aro, Mari
1
Arsena, Ashley
1
Ashoori, Minoo Talebi
1
Athanasula-Reppa, Anastasia
1
Aydın, Hatice
1
Azoev, Gennady
1
Balmer, John M. T.
1
Barrutia, José M.
1
Batraga, Anda
1
Belaid, Samy
1
Bernritter, Stefan F.
1
Bertolini, Alessandra
1
Bidmon, Sonja
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Journal of business research : JBR
6
Journal of marketing management : MM
5
The journal of brand management : an international journal
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Designing and communicating experience
3
The international review of retail, distribution and consumer research
3
Business horizons
2
Ethics, social responsibility and sustainability in marketing
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International studies of management and organization
2
Journal of retailing and consumer services
2
The globalisation of Chinese business : implications for multinational investors
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Bridging the gap between advertising academia and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Conference proceedings trends in business communication 2016
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Interdisciplinary management research XVI ; 1
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 1
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Reti, nuovi settori e sostenibilità : prospettive per l'analisi e le politiche regionali ; [una selezione di contributi presentati alla XXXIV Conferenza Italiana di Scienze Regionali, svoltasi a Palermo il 2 e 3 settembre 2013]
1
Revue économique : revue bimestrielle
1
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ECONIS (ZBW)
114
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
22
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
23
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
24
The illusion of brand control : an integrative review
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 98-105)
.
2022
Persistent link: https://www.econbiz.de/10013281264
Saved in:
25
The economic evaluation of the brand in insurance companies
Sanguigni, Vincenzo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 106-114)
.
2022
Persistent link: https://www.econbiz.de/10013281286
Saved in:
26
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
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27
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
28
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
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29
Personal branding of professors in social media : a choice or a necessity in our days?
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 207-220)
.
2022
Persistent link: https://www.econbiz.de/10013338082
Saved in:
30
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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