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~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
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Search: subject:"Marketing management"
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Marketingmanagement
144
Marketing management
141
Marketing theory
23
Marketingtheorie
23
Consumer behaviour
16
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16
Marketing
16
USA
16
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16
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14
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14
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14
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9
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9
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8
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8
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8
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8
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8
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7
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7
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6
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Deutschland
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5
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Verkauf
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4
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4
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30
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7,197
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7,197
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2,197
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1,189
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1,058
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990
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750
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684
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641
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546
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546
Arbeitspapier
465
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465
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448
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448
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383
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207
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186
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176
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137
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100
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87
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87
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64
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63
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45
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40
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129
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8
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3
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2
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Keller, Kevin Lane
5
Grönroos, Christian
4
Sheth, Jagdish N.
4
Varadarajan, P. Rajan
4
Jaworski, Bernard J.
3
Koschnick, Wolfgang J.
3
Kotler, Philip
3
Mellahi, Kamel
3
Piercy, Nigel
3
Aaker, David A.
2
Brownlie, Douglas
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
MacInnis, Deborah J.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
2
Shapiro, Benson P.
2
Webster, Frederick E.
2
Wills, James R.
2
Yadav, Manjit S.
2
Abell, Derek F.
1
Acito, Frank
1
Akaah, Ishmael P.
1
Anderson, Erin
1
Anderson, Paul F.
1
Atuahene-Gima, Kwaku
1
Badovick, Gordon J.
1
Barringer, Bruce R.
1
Beatty, Sharon E.
1
Bharadwaj, Sundar G.
1
Biel, Alexander L.
1
Bloomfield, Daniel
1
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Brown, Stephen
1
Bruce, Ian
1
Bruggen, Gerrit H. van
1
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American Marketing Association
2
Harvard Graduate School of Business Administration
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Bundesverband des Deutschen Güterfernverkehrs
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Deutsche Marketing-Vereinigung
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Groupe de Sociologie du Travail <Paris>
1
Mižnarodnaja Naukovaja Konferencija "Turystyčnyj ta Hotelʹno-Restorannyj Biznes v Ukraïni: Problemy Rozvytku ta Rehuljuvannja" <3, 2012, Tscherkassy>
1
Országos Műszaki Információs Központ és Könyvtár <Budapest>
1
Summer Educators' Conference
1
Szervezési és Vezetési Tudományos Társaság / Fiatalok Bizottsága
1
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Published in...
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Marketing strategy processes and tools
11
Measuring and managing brands
10
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Legends in marketing
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
International marketing review
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
... AMA educators' proceedings
1
Akademische Abhandlungen zu den Agrarwissenschaften
1
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Fundamentals of business strategy ; Vol. 4
1
Göttinger Handelswissenschaftliche Schriften e.V
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
Macromarketing - a global focus ; Vol. 2
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Proceedings series / American Marketing Association
1
SAGE library in marketing
1
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ECONIS (ZBW)
144
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Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
2
Turystyčnyj ta hotelʹno-restorannyj biznes v Ukraïni ; T.2
2013
Persistent link: https://www.econbiz.de/10010126913
Saved in:
3
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
4
Turystyčnyj ta hotelʹno-restorannyj biznes v Ukraïni : problemy ta reguljuvannja; materialy III mižnarodnoï naukovo-praktičnoï konferenciï 22 - 23 bereznja 2012 roku m. Čerkasi...
Mižnarodnaja Naukovaja Konferencija "Turystyčnyj ta …
-
2012
Persistent link: https://www.econbiz.de/10010126972
Saved in:
5
Enhancing knowledge development in marketing
2011
Persistent link: https://www.econbiz.de/10000546225
Saved in:
6
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
7
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
8
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
9
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
10
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
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