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Search: subject:"advertising response"
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Advertising effects
18
Werbewirkung
18
Advertising
12
Werbung
12
Consumer behaviour
5
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5
Advertising industry
3
Arzneimittel
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06.03.1986
1
07.03.1985
1
Bibliometrics
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Brand
1
Brand image
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Canada
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China
1
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1
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International marketing ; Vol. 2
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Qualitative marketing research : approaches, techniques and analysis
2
Cross-cultural and critical perspectives on brands
1
International journal of pharmaceutical and healthcare marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
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SAGE library in marketing
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The development of marketing theory and its philosophical underpinnings
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
18
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Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
2
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
3
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
4
The economic implications of advertising
Firestone, Otto John
-
2013
-
[Nachdr. der Ausg.] Methuen, Toronto & London, 1967
Persistent link: https://www.econbiz.de/10009740901
Saved in:
5
Advertising
Hackley, Christopher E.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003865449
Saved in:
6
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
7
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
8
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
9
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
10
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
1
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