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Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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2
Creating the global greenscape : developing a global market-entry framework for the green and renewable technologies
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
International business, sustainability and corporate …
,
(pp. 151-185)
.
2013
Persistent link: https://www.econbiz.de/10009735845
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