Sony, Alisa; Ferguson, David; Beise-Zee, Rian - In: Asia-Pacific Journal of Business Administration 7 (2015) 1, pp. 56-72
Purpose – Although a company can manifest its corporate social responsibility (CSR) effort through various strategies, the challenge this presents is that not all CSR activities have identical attributes with respect to the consumers’ perception. The purpose of this paper is to examine the...