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Belch, Michael A.
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Belch, George E.
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1
Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene
;
Belch, George E.
;
Belch, Michael A.
-
2015
-
10. ed.,
Persistent link: https://www.econbiz.de/10011344786
Saved in:
2
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2012
-
9. ed.
Persistent link: https://www.econbiz.de/10009527669
Saved in:
3
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2009
-
8. ed., McGraw-Hill internat. ed.
Persistent link: https://www.econbiz.de/10004922128
Saved in:
4
The future of creativity in advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
5
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
6
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10013483546
Saved in:
7
Advertising and integrated communication
Belch, Michael A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773102
Saved in:
8
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2004
-
6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
Saved in:
9
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2004
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004781985
Saved in:
10
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2001
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001475521
Saved in:
11
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2001
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004609226
Saved in:
12
Parental and teenage child influences in family decision making
Belch, George E.
- In:
Journal of business research : JBR
13
(
1985
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10001021724
Saved in:
13
An exploratory investigation of the products/needs matrix as a methodology for promoting anti-consuming through the determination of product substitutes
Belch, Michael A.
-
1976
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004837779
Saved in:
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