//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Belch, Michael A."
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Werbung
Sales-promotion
8
Advertising
6
Marktkommunikation
6
Sales promotion
3
Verkaufsförderung
3
Marketing
2
Marketing management
2
Verbraucher
2
Vereinigte Staaten
2
Advertising industry
1
Advertising.
1
Athletes
1
Bibliometrics
1
Bibliometrie
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication in marketing.
1
Consumer behaviour
1
Creative industries
1
Creativity
1
Familie
1
Family
1
Kommunikation
1
Konsumentenverhalten
1
Kreativität
1
Kreativsektor
1
Lebenshaltung
1
Print advertising
1
Printwerbung
1
Sales promotion.
1
Sportler
1
USA
1
United States
1
Verbrauchsgüter
1
Werbewirtschaft
1
advertising
1
creativity
1
media environment
1
more ...
less ...
Type of publication
All
Book / Working Paper
10
Article
1
Type of publication (narrower categories)
All
Glossar enthalten
3
Glossary included
3
Lehrbuch
3
Textbook
3
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
10
Undetermined
1
Author
All
Belch, George E.
11
Belch, Michael A.
11
Belch, George Edward
1
Belch, George Eugene
1
Published in...
All
The McGraw-Hill/Irwin series in marketing
2
Journal of promotion management : JPM
1
McGraw-Hill higher education
1
Source
All
ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
5
Showing
1
-
11
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene
;
Belch, George E.
;
Belch, Michael A.
-
2015
-
10. ed.,
Persistent link: https://www.econbiz.de/10011344786
Saved in:
2
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2012
-
9. ed.
Persistent link: https://www.econbiz.de/10009527669
Saved in:
3
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2009
-
8. ed., McGraw-Hill internat. ed.
Persistent link: https://www.econbiz.de/10004922128
Saved in:
4
The future of creativity in advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
5
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10013483546
Saved in:
6
Advertising and integrated communication
Belch, Michael A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773102
Saved in:
7
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2004
-
6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
Saved in:
8
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2004
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004781985
Saved in:
9
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2001
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001475521
Saved in:
10
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2001
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004609226
Saved in:
11
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
1998
-
4. ed., rev., internat. ed.
Persistent link: https://www.econbiz.de/10004366907
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->