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Search: "Campana Carramenha, Paulo R."
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Campana Carramenha, Paulo R.
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Lagos Dougnac, Luis Alfredo
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Marangoni, Nelsom
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Evaluating the Value of Global Brands in Latin America - This paper presents an analysis of brand value with a focus on global brands present in Latin American countries. It is bas...
Campana Carramenha, Paulo R.
;
Lagos Dougnac, Luis Alfredo
; …
- In:
Marketing and research today : the journal of the …
27
(
1999
)
4
,
pp. 159-167
Persistent link: https://www.econbiz.de/10006388204
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