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~subject:"Marketingmanagement"
~subject:"United States"
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Marketingmanagement
United States
Advertising
16
Werbung
16
Consumer behaviour
9
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USA
9
Children
8
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8
Advertising effects
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Carlson, Les
11
Hopkins, Christopher D.
4
Harrison, Robert L.
3
Shanahan, Kevin J.
3
Blackford, Benjamin J.
2
Gentry, James W.
2
Raymond, Mary Anne
2
Coryn, Chris L. S.
1
Cummins, Shannon
1
Dorsch, Michael J.
1
Eilert, Meike
1
Gentry, Jim
1
Grove, Stephen J.
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Harrison, Robert
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Kangun, Norman
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Matthews, Lynn
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Advertising and violence : concepts and perspectives
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn
;
Eilert, Meike
;
Carlson, Les
;
Gentry, Jim
- In:
Journal of business research : JBR
114
(
2020
),
pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
Saved in:
2
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
3
The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 60-73)
.
2015
Persistent link: https://www.econbiz.de/10010498564
Saved in:
4
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
5
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
6
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
7
Educating students to give them a sustainable competitive advantage
Hopkins, Christopher D.
;
Raymond, Mary Anne
;
Carlson, Les
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 337-347
Persistent link: https://www.econbiz.de/10010217782
Saved in:
8
Family public policy in the United States
Carlson, Les
;
Harrison, Robert
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10008758123
Saved in:
9
The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10008759844
Saved in:
10
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
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