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~type_genre:"Aufsatz in Zeitschrift"
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Advertising
12
Werbung
12
Consumer behaviour
9
Konsumentenverhalten
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USA
8
United States
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Advertising effects
6
Children
6
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Psychology of advertising
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Aufsatz in Zeitschrift
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English
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Carlson, Les
33
Hopkins, Christopher D.
4
Harrison, Robert L.
3
Laczniak, Russell N.
3
Raymond, Mary Anne
3
Shanahan, Kevin J.
3
Armstrong, Jon Scott
2
Fowler, Jie G.
2
Grove, Stephen J.
2
Mikeska, Jessica
2
Polonsky, Michael J.
2
Stafford, Marla Royne
2
Walker, Doug
2
Zeiss, Jessica
2
Bhandar, Rishi
1
Blackford, Benjamin J.
1
Brocato, E. Deanne
1
Chaudhuri, Himadri Roy
1
Clarke, Barbie
1
Coryn, Chris L. S.
1
Cummins, Shannon
1
Dorsch, Michael J.
1
Eilert, Meike
1
Evans, Nathaniel J.
1
Fowler, Aubrey R.
1
Gao, Jie
1
Gentry, James W.
1
Gentry, Jim
1
Grossbart, Sanford
1
Harrison, Robert
1
Hoy, Mariea Grubbs
1
Kangun, Norman
1
Kapelianis, Dimitri
1
Kilbourne, William E.
1
Matthews, Lynn
1
Polonsky, Michael Jay
1
Prothero, Andrea
1
Reilly, Tim
1
Reilly, Timothy M.
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Rifon, Nora J.
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Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Asia Pacific journal of marketing and logistics
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing education : JME
1
Journal of marketing theory and practice : JMTP
1
New directions in international advertising research
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ECONIS (ZBW)
33
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1
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33
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1
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
2
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
3
Moving forward by looking back : resurrected advertising topics as an impetus for investigative endeavor
Laczniak, Russell N.
;
Carlson, Les
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 273-275
Persistent link: https://www.econbiz.de/10013362308
Saved in:
4
The marketing system of exchange between regulatory and political entrepreneurs engaging in arbitrage
Zeiss, Jessica
;
Carlson, Les
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 547-569
Persistent link: https://www.econbiz.de/10012794238
Saved in:
5
The future of advertising research : new directions and research needs
Taylor, Charles Raymond
;
Carlson, Les
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012483501
Saved in:
6
When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn
;
Eilert, Meike
;
Carlson, Les
;
Gentry, Jim
- In:
Journal of business research : JBR
114
(
2020
),
pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
Saved in:
7
Reassessing the influence of parents and advertising on children's BMI
Zeiss, Jessica
;
Walker, Doug
;
Carlson, Les
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10012243133
Saved in:
8
Assessing Scientific Claims In Print Ads that Promote Cosmetics : How Consumers Perceive Cosmeceutical Claims
Fowler, Jie G.
;
Carlson, Les
;
Chaudhuri, Himadri Roy
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 466-482
Persistent link: https://www.econbiz.de/10012159874
Saved in:
9
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
10
Parental restrictive mediation and children's violent video game play : the effectiveness of the entertainment software rating board (ESRB) rating system
Laczniak, Russell N.
;
Carlson, Les
;
Walker, Doug
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011690544
Saved in:
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