Gönül, Füsun F.; Carter, Franklin J. - In: International Journal of Pharmaceutical and Healthcare … 6 (2012) 1, pp. 39-54
Purpose – The purpose of this paper is to use results from a comprehensive analysis of a physician‐prescribing model to draw guidelines on how to promote a new drug in the presence of competing older drugs, in a chronic therapeutic state. Design/methodology/approach – The authors use an...