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An experimental examination of equivalence failures in multicultural comparative research
Case, F. Mark
;
Ford, John B.
;
Markowski, Edward P.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10009729467
Saved in:
2
An experimental examination of equivalence failures in multicultural comparative research
Case, F. Mark
;
Ford, John B.
;
Markowski, Edward
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10010117351
Saved in:
3
When does a candidate's inconsistency matter to the voter? An experimental investigation
Karande, Kiran
;
Case, F.Mark
;
Mady, Tarek
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 37-66
Persistent link: https://www.econbiz.de/10008124836
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