Chan, Lai K.; Hui, Yer V.; Lo, Hing P.; Tse, Siu K.; … - In: European Journal of Marketing 37 (2003) 5/6, pp. 872-909
This paper reports the development of the Hong Kong consumer satisfaction index (HKCSI) – a new type of consumer‐oriented economic performance indicator representing the quality of products (commodities and services) sold in Hong Kong as evaluated by Hong Kong consumers – as well as the...