Yoo, Shijin; Chung, Seh-Woong; Han, Jin - In: Global Economic Review 35 (2006) 2, pp. 193-206
The accumulated knowledge on durable consumption has traditionally been premised upon identifying personal factors (e.g. demographics or psychographics) underlying the purchase decision. On a broader scope, however, consumer behavior is shaped by cultural and social factors, and our...