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Search: "Conchar, Margy P."
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Conchar, Margy P.
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Zinkhan, George M.
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Journal of the Academy of Marketing Science
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The journal of applied business research
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OLC EcoSci
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ECONIS (ZBW)
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Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
2
The influence of atmospherics in consumer research data collection
Wright, Beverly
;
Conchar, Margy P.
;
Ianuzzi, Angela M.
- In:
The journal of applied business research
25
(
2009
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003801455
Saved in:
3
The influence of atmospherics in consumer research data collection
Wright, Beverly
;
Conchar, Margy P.
;
Ianuzzi, Angela M.
- In:
The journal of applied business research
25
(
2009
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10009881520
Saved in:
4
Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
- In:
Journal of the Academy of Marketing Science
33
(
2005
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10006149570
Saved in:
5
An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing
Conchar, Margy P.
;
Zinkhan, George M.
;
Peters, Cara
; …
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
4
,
pp. 418-436
Persistent link: https://www.econbiz.de/10006150367
Saved in:
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