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Search: "Current insights and future trends : extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011"
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Pelsmacker, Patrick de
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
32
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ECONIS (ZBW)
32
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1
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
2
Emotional responses to nature in advertising and real nature
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
Current insights and future trends : [extended versions …
,
(pp. 17-28)
.
2012
Persistent link: https://www.econbiz.de/10009748180
Saved in:
3
Response to probability markers in advertising of hedonic and utilitarian services in Belgium and Croatia
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 3-16)
.
2012
Persistent link: https://www.econbiz.de/10009748181
Saved in:
4
From CM to CRM to CN 2 : a research agenda for the marketing communications transition
Schultz, Don E.
;
Malthouse, Edward C.
;
Pick, Doreén
- In:
Current insights and future trends : [extended versions …
,
(pp. 421-432)
.
2012
Persistent link: https://www.econbiz.de/10009748079
Saved in:
5
Why organizations systematically engage in employer branding : a conceptual framework
Hochegger, Simone
;
Terlutter, Ralf
- In:
Current insights and future trends : [extended versions …
,
(pp. 403-419)
.
2012
Persistent link: https://www.econbiz.de/10009748081
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6
The potential danger of negative free publicity for the consumer-brand relationship
Tolboom, Maarten
;
Bronner, Fred
;
Smit, Edith
- In:
Current insights and future trends : [extended versions …
,
(pp. 391-402)
.
2012
Persistent link: https://www.econbiz.de/10009748082
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7
The cumulative effect of transaction-specific satisfaction on share of wallet : a longitudinal investigation
Keiningham, Timothy
;
Aksoy, Lerzan
;
Malthouse, Edward C.
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 381-390)
.
2012
Persistent link: https://www.econbiz.de/10009748083
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8
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
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9
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
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10
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
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11
Brand prominence in advergames : effects on children's explicit and implicit memory
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Current insights and future trends : [extended versions …
,
(pp. 321-329)
.
2012
Persistent link: https://www.econbiz.de/10009748089
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12
When Xmas wishes are brands : wishing behavior of children
Waiguny, Martin K. J.
;
Pevny, Alexandra
;
Terlutter, Ralf
- In:
Current insights and future trends : [extended versions …
,
(pp. 303-319)
.
2012
Persistent link: https://www.econbiz.de/10009748090
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13
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
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14
Masculinity representations in men's lifestyle magazine ads : a cross-ccultural and cross-racial comparison
Shaw, Ping
;
Tan, Yue
;
Kim, Kwangmi Ko
;
Cheng, Hong
- In:
Current insights and future trends : [extended versions …
,
(pp. 275-290)
.
2012
Persistent link: https://www.econbiz.de/10009748092
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15
Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
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16
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
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17
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
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18
Online advertising by tell-a-friend services
Silberer, Günter
;
Henning, Christoph
;
Steinmann, Sascha
- In:
Current insights and future trends : [extended versions …
,
(pp. 219-233)
.
2012
Persistent link: https://www.econbiz.de/10009748097
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19
Will they come back again? : assessing the effectiveness of QR code campaign
Okazaki, Shintaro
;
Navarro, Ángeles
;
Campo, Sara
- In:
Current insights and future trends : [extended versions …
,
(pp. 209-217)
.
2012
Persistent link: https://www.econbiz.de/10009748098
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20
Ad intrusiveness of location-based advertising : a virtual reconstruction
Hühn, Arief Ernst
;
Ketelaar, Paul
;
Khan, Vassilis-Javed
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 191-207)
.
2012
Persistent link: https://www.econbiz.de/10009748099
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21
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
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22
Moderating influences on interactivity effects
Voorveld, Hilde
;
Noort, Guda van
- In:
Current insights and future trends : [extended versions …
,
(pp. 163-175)
.
2012
Persistent link: https://www.econbiz.de/10009748164
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23
Social media marketing : how design features influence interaction with brand postings on Facebook
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 153-161)
.
2012
Persistent link: https://www.econbiz.de/10009748166
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24
A brand equity model for an Internet Portal Website
Merz, G. Russell
- In:
Current insights and future trends : [extended versions …
,
(pp. 137-152)
.
2012
Persistent link: https://www.econbiz.de/10009748167
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25
Social media DNA : how brand characteristics shape COBRAs
Muntinga, Daniël G.
;
Smit, Edith
;
Moorman, Marjolein
- In:
Current insights and future trends : [extended versions …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009748169
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26
Communicating corporate social responsibility : empty promises or smart strategy?
Brunner, Christian Boris
;
Esch, Franz-Rudolf
;
Kinscher, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 105-117)
.
2012
Persistent link: https://www.econbiz.de/10009748170
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27
The impact of health warnings on children's consumption decisions
Mau, Gunnar
;
Steffen, Celina
;
Schramm-Klein, Hanna
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 93-103)
.
2012
Persistent link: https://www.econbiz.de/10009748171
Saved in:
28
Effects of green seals of approval on brand perceptions
Bergkvist, Lars
;
Crotty, Patrick
;
Hjalmarson, Hanna
- In:
Current insights and future trends : [extended versions …
,
(pp. 81-92)
.
2012
Persistent link: https://www.econbiz.de/10009748173
Saved in:
29
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
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30
Immediate and delayed effects of message sidedness
Küster-Rohde, Franziska
;
Eisend, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 55-65)
.
2012
Persistent link: https://www.econbiz.de/10009748177
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31
Reducing choice conflict for complex products through categorization
Langner, Tobias
;
Krengel, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 43-54)
.
2012
Persistent link: https://www.econbiz.de/10009748178
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32
Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Current insights and future trends : [extended versions …
,
(pp. 29-42)
.
2012
Persistent link: https://www.econbiz.de/10009748179
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