When Xmas wishes are brands : wishing behavior of children
Year of publication: |
2012
|
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Authors: | Waiguny, Martin K. J. ; Pevny, Alexandra ; Terlutter, Ralf |
Published in: |
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]. - Wiesbaden : Springer Gabler, ISBN 3-8349-4290-1. - 2012, p. 303-319
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Subject: | Kinder | Children | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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