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Advertising effects
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Message framing : how source credibility moderates the effects of outcome type and outcome valence
Praxmarer-Carus, Sandra
;
Czerwinka, Marina Isabel
- In:
The changing roles of advertising : [extended versions …
,
(pp. 147-158)
.
2013
Persistent link: https://www.econbiz.de/10009773041
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