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~subject:"Marketingmanagement"
~subject:"Beziehungsmarketing"
~person:"Dwivedi, Yogesh Kumar"
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Marketingmanagement
Beziehungsmarketing
Consumer behaviour
39
Konsumentenverhalten
39
Social Web
30
Social web
30
Internet marketing
27
Online-Marketing
26
Electronic Commerce
17
E-commerce
15
Innovation adoption
13
Innovationsakzeptanz
13
Online retailing
13
Online-Handel
13
Mobile Business
11
Mobile business
11
Electronic Banking
9
Electronic banking
9
Advertising
8
Advertising effects
8
Brand management
8
Electronic money
8
Elektronisches Geld
8
Internet
8
Markenführung
8
Werbewirkung
8
Werbung
8
Brand image
7
Markenimage
7
Relationship marketing
7
Viral marketing
7
Virales Marketing
7
Bibliometrics
6
Bibliometrie
6
Computerspiel
6
Mobile communications
6
Mobilkommunikation
6
Social media
6
Video game
6
Adoption
5
COVID-19
5
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English
11
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Dwivedi, Yogesh Kumar
Bauer, Hans H.
20
Harrigan, Paul
19
Wirtz, Bernd W.
17
Karjaluoto, Heikki
16
Ozuem, Wilson
16
Quach, Sara
15
Thaichon, Park
14
Agnihotri, Raj
13
Loureiro, Sandra Maria Correia
13
Piller, Frank T.
13
Bruhn, Manfred
12
Carlson, Jamie
12
Chaffey, Dave
12
Kumar, Vikas
12
Verhoef, Peter C.
12
Haenlein, Michael
11
Hollebeek, Linda D.
11
Ruyter, Ko de
11
Skiera, Bernd
11
Hajli, Nick
10
Ko, Eunju
10
Ratten, Vanessa
10
Smith, Alan D.
10
Vrontis, Demetris
10
Ahuja, Vandana
9
Bang, Nguyen
9
Camilleri, Mark Anthony
9
Itani, Omar S.
9
Kamboj, Shampy
9
Kotler, Philip
9
Pauwels, Koen
9
Plangger, Kirk
9
Rahman, Zillur
9
Schumann, Jan Hendrik
9
Smith, Katherine Taken
9
Weaven, Scott
9
Wiedmann, Klaus-Peter
9
Alavi, Shirin
8
Alt, Rainer
8
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
Chandos social media series
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
11
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
5
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
6
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
7
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
8
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
9
The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
Saved in:
10
Global service quality of business-to-consumer electronic-commerce
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Dwivedi, Yogesh Kumar
- In:
International journal of Indian culture and business …
8
(
2014
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10010400980
Saved in:
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