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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Contemporary research in e-branding
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Handbook of research on effective advertising strategies in the social media age
6
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
6
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5
Digitale Kommunikation
5
E-marketing ; Vol. 1
5
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4
E-marketing ; Vol. 3
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Marketing in the cyber era : strategies and emerging trends
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
Effective digital marketing for improving society behavior toward DEI and SDGs
3
Handbook of research on integrating social media into strategic marketing
3
Innovative perspectives on corporate communication in the global world
3
Interdisciplinary management research XVI ; 1
3
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
3
Advances in electronic marketing
2
Contemporary approaches of digital marketing and the role of machine intelligence
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Digital marketing : global strategies from the world's leading experts
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E-retailing challenges and opportunities in the global marketplace
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Entrepreneurship marketing : principles and practice of SME marketing
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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Global marketing strategies for the promotion of luxury goods
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
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Marketing analysis in sport business : global perspectives
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
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ECONIS (ZBW)
299
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1
The role of
internet
of behaviors (IoB) in digital marketing
Huseynov, Farid
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 123-144)
.
2023
Persistent link: https://www.econbiz.de/10014365950
Saved in:
2
Reviews on the
internet
marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
Saved in:
3
The change of marketing strategies of luxury brands in China under the
internet
era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
4
E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata
;
Mandal, Arun Kumar
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 85-96)
.
2021
Persistent link: https://www.econbiz.de/10012814179
Saved in:
5
Internet
-enabled business models and marketing strategies
Patro, Chandra Sekhar
- In:
Impact of globalization and advanced technologies on …
,
(pp. 103-119)
.
2021
Persistent link: https://www.econbiz.de/10012516896
Saved in:
6
The role of
Internet
marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir
;
Stipić, Igor
;
Kelić, Ivan
-
2020
Persistent link: https://www.econbiz.de/10012601632
Saved in:
7
Eine Anwendung der Theorie der kognitiven Dissonanz auf die Problematik der Monetarisierung journalistischer Inhalte im
Internet
Peters, Jan-Philipp
;
Wellbrock, Christian M.
- In:
Media Economics revisited : (wie) verändert das …
,
(pp. 185-197)
.
2017
Persistent link: https://www.econbiz.de/10011794770
Saved in:
8
Global
Internet
marketing: consumer decision making and managerial implications
Chao, Paul
- In:
Trends im internationalen Management : Strategien, …
,
(pp. 479-491)
.
2001
Persistent link: https://www.econbiz.de/10003445232
Saved in:
9
Children as recipients of marketing communication on the
internet
Budzanowska-Drzewiecka, Małgorzata
- In:
Challenges related to new segments and market trends
,
(pp. 53-72)
.
2016
Persistent link: https://www.econbiz.de/10011666568
Saved in:
10
The
Internet
: a source of new data for mining in marketing
Young, Robert
- In:
Big data, mining, and analytics : components of …
,
(pp. 129-146)
.
2014
Persistent link: https://www.econbiz.de/10010339159
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