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~subject:"Marketingmanagement"
~subject:"Online retailing"
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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E-retailing challenges and opportunities in the global marketplace
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Developing the digital economy in ASEAN
12
Electronic retailing
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Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
11
Cross-border e-commerce marketing and management
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
10
The "dematerialized" insurance : distance selling and cyber risks from an international perspective
10
Contemporary research in e-branding
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Empirical research for futuristic e-commerce system : foundations and applications
9
Handbook of strategic e-business management
8
E-marketing ; Vol. 1
7
Handbook of research on the platform economy and the evolution of e-commerce
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
7
Marketing in the cyber era : strategies and emerging trends
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
6
E-adoption and socio-economic impacts : emerging infrastructural effects
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Handbook of research on effective advertising strategies in the social media age
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
6
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
6
Strategic and pragmatic e-business : implications for future business practices
6
The market makers : how retailers are reshaping the global economy
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Customer relationship management in electronic markets
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Developing digital marketing : relationship perspectives
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Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
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5
Handbook of research on retailer-consumer relationship development
5
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
5
LISS 2012 ; Vol. 2
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
5
Strategic e-commerce systems and tools for competing in the digital marketplace
5
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
5
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
4
Advanced technologies management for retailing : frameworks and cases
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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1
E commerce as a tool for resource expansion : postal partnerships,
data
protection
legislation and the mitigation of implementation gaps
Ojo, Marianne
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 25-48)
.
2016
Persistent link: https://www.econbiz.de/10011506240
Saved in:
2
Asia-Pacific digital trade policy innovation
Honey, Stephanie
- In:
Adressing impediments to digital trade
,
(pp. 217-239)
.
2021
Persistent link: https://www.econbiz.de/10012517384
Saved in:
3
The impact of e-commerce on consumer online purchase intention : an evidence from Pakistani consumers
Ashraf, Sadia
;
Iqbal, Muhammad Zahid
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 189-202)
.
2023
Persistent link: https://www.econbiz.de/10013541926
Saved in:
4
Data and the regulation of e-commerce : data sharing vs. dismantling
Borsenberger, Claire
;
Cremer, Helmuth
;
Joram, Denis
; …
- In:
The economics of the postal and delivery sector : …
,
(pp. 49-66)
.
2022
Persistent link: https://www.econbiz.de/10013184295
Saved in:
5
Impact of consumer
internet
self-efficacy and user friendliness of websites on e-commerce adoption
Alavi, Shirin
;
Ahuja, Vandana
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 149-163)
.
2021
Persistent link: https://www.econbiz.de/10012816096
Saved in:
6
E-commerce in free trade agreements and the Trans-Pacific Partnership
Chŏng, In-gyo
- In:
Developing the digital economy in ASEAN
,
(pp. 91-108)
.
2019
Persistent link: https://www.econbiz.de/10012135361
Saved in:
7
Privatheit beim Online-Shopping?
Schäwel, Johanna
;
Krämer, Nicole C.
- In:
Paradoxien des Verbraucherverhaltens : Dokumentation …
,
(pp. 13-24)
.
2019
Persistent link: https://www.econbiz.de/10011974490
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8
Online advertising in relation to medicinal products and health related services : data and consumer protection issues
Tzoulia, Eleni
-
2012
Persistent link: https://www.econbiz.de/10009575217
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9
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater,
internet
, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
10
The role of
internet
of behaviors (IoB) in digital marketing
Huseynov, Farid
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 123-144)
.
2023
Persistent link: https://www.econbiz.de/10014365950
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