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~subject:"Online-Marketing"
~subject:"Social Web"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Social Web
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
199
Social web
145
Brand management
66
Markenführung
66
Advertising effects
65
Beziehungsmarketing
65
Relationship marketing
65
Werbewirkung
65
Online retailing
63
Online-Handel
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Viral marketing
59
Virales Marketing
59
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Advertising
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social media
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Markenimage
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Marketing management
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Marketingmanagement
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Vertrauen
19
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advertising
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purchase intention
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236
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Assimakopoulos, Costas
4
Boutsouki, Christina
3
Pentina, Iryna
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Rita, Paulo
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Bao, Tong
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Duh, Helen Inseng
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Ellonen, Hanna-Kaisa
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Erkan, Ismail
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Fortin, David R.
2
Giraldi, Janaina de Moura Engracia
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Moschis, George P.
2
Pascucci, Federica
2
Unal, Sevtap
2
Wu, Linwan
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
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Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Ahmed, Zafar U.
1
Ahn, Joong-Ho
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
562
Journal of retailing and consumer services
308
Technological forecasting & social change : an international journal
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
239
SpringerLink / Bücher
223
Information systems research : ISR
178
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Management science : journal of the Institute for Operations Research and the Management Sciences
142
Tourism management : research, policies, practice
142
Journal of advertising research
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Springer eBook Collection
134
Journal of management information systems : JMIS
133
Journal of marketing communications
132
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
123
Electronic commerce research
115
Journal of internet commerce
112
International journal of electronic marketing and retailing : IJEMR
109
Psychology & marketing
109
Business horizons
103
Industrial marketing management : the international journal for industrial and high-tech firms
103
International journal of business information systems : IJBIS
99
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing management : MM
93
Journal of travel and tourism marketing
92
Management information systems : mis quarterly
91
Journal of electronic commerce research : JECR
89
International journal of electronic commerce : IJEC
88
International journal of advertising : the quarterly review of marketing communications
85
International journal of technology marketing : IJTMkt
84
Cogent business & management
80
The journal of product & brand management
80
Journal of marketing
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
International journal of e-business research : an official publication of the Information Resources Management Association
73
The journal of brand management : an international journal
69
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ECONIS (ZBW)
236
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1
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope
;
Ezenwoke, Azubuike Ansalem
; …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011844660
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
New approaches for innovative business in the era of
internet
marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
6
Internet
advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
7
Internet
marketing and advertising in the framework of new interactive and multimedia developments
Martensen, Anne
(
ed.
);
Singh, Jaywant
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011665144
Saved in:
8
Internet
marketing by SMEs : towards enhanced competitveness and internationalisation of professional services
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10003652419
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
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