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Search: "Duboff, Robert"
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Duboff, Robert S.
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Duboff, Robert
6
Friel, Thomas J.
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2
Spaeth, Jim
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Duboff, Robert S
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Huckestein, Dieter
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Marketing management : a quarterly business management publication of the American Marketing Association
7
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
Cost management
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Business Strategy
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1
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
Saved in:
2
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
3
Hilton Hotels : a comprehensive approach to delivering value for all stakeholders
Huckestein, Dieter
;
Duboff, Robert
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 834-851)
.
2010
Persistent link: https://www.econbiz.de/10008667105
Saved in:
4
Social Media ROI Marketers are seeking to answer the "greatest question."
Duboff, Robert
;
Wilkerson, Scott
- In:
Marketing management : a quarterly business management …
19
(
2010
)
4
,
pp. 32-38
Persistent link: https://www.econbiz.de/10008820603
Saved in:
5
Find a New Plan - New products and services are about the singer not the song.
Duboff, Robert S
- In:
Marketing management : a quarterly business management …
19
(
2010
)
1
,
pp. 38-44
Persistent link: https://www.econbiz.de/10008398506
Saved in:
6
So lernen Sie von Ihrem Vorgänger
Friel, Thomas J.
;
Duboff, Robert S.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
3
,
pp. 98-106
Persistent link: https://www.econbiz.de/10003806507
Saved in:
7
The last act of a great CEO
Friel, Thomas J.
;
Duboff, Robert S.
- In:
Harvard business review : HBR
87
(
2009
)
1
,
pp. 82-89
Persistent link: https://www.econbiz.de/10003817661
Saved in:
8
So lernen Sie von Ihrem Vorgänger - Machtwechsel: Nur wenige neue CEOs bitten den Ex-Chef um Rat. Das schadet dem Unternehmen — und gefährdet auch ihren eigenen Erfolg.
Friel, Thomas J.
;
Duboff, Robert S.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
3
,
pp. 98-108
Persistent link: https://www.econbiz.de/10008212919
Saved in:
9
Taking the Long View - The midst of a recession is a good time for marketers to produce a long-term measurement plan.
Duboff, Robert S.
- In:
Marketing management : a quarterly business management …
18
(
2009
)
3
,
pp. 12-17
Persistent link: https://www.econbiz.de/10008260338
Saved in:
10
The Last Act of a Great CEO - A lot of hard-earned knowledge can be lost to your organization when a CEO departs. Here's how to ensure that it's retained.
Friel, Thomas J.
;
Duboff, Robert S.
- In:
Harvard business review : HBR
(
2009
),
pp. 82-90
Persistent link: https://www.econbiz.de/10008165580
Saved in:
11
Share the Dialogue - Even the best innovations experience communication failures.
Duboff, Robert S.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
2
,
pp. 26-30
Persistent link: https://www.econbiz.de/10007985976
Saved in:
12
ROI for Marketing: Computing Costs is the Easy Part
Duboff, Robert S.
- In:
Cost management
21
(
2007
)
4
,
pp. 40
Persistent link: https://www.econbiz.de/10008415050
Saved in:
13
Perspectives - The Only Constant Is Change
Duboff, Robert S.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
1
,
pp. 56-57
Persistent link: https://www.econbiz.de/10007230901
Saved in:
14
Book reviews - Market research matters: Tools and techniques for aligning your business
Duboff, Robert
;
Spaeth, Jim
;
Neil, David
- In:
International journal of market research : JMRS ; the …
43
(
2001
)
1
Persistent link: https://www.econbiz.de/10006697143
Saved in:
15
Book Review: Positioning: The Battle for Your Mind (20th Anniversary Edition)
Ries, Al
;
Trout, Jack
;
Duboff, Robert
- In:
Journal of advertising research
41
(
2001
)
6
,
pp. 69-70
Persistent link: https://www.econbiz.de/10006510576
Saved in:
16
Market research matters : tools and techniques for aligning your business
Duboff, Robert S.
;
Spaeth, Jim
-
2000
Persistent link: https://www.econbiz.de/10004594463
Saved in:
17
Searching for Storms - Successful companies have the clouds on their radar and the flexibility to shift course.
Duboff, Robert S.
- In:
Marketing management : a quarterly business management …
7
(
1998
)
4
,
pp. 23-28
Persistent link: https://www.econbiz.de/10007246838
Saved in:
18
Customized Customer Loyalty - In the real world, all customers are not created equal
Duboff, Robert S.
;
Underhill Sherer, Lori
- In:
Marketing management : a quarterly business management …
6
(
1997
)
2
,
pp. 20-27
Persistent link: https://www.econbiz.de/10007249979
Saved in:
19
Marketing to Maximize Profitability
Duboff, Robert S.
- In:
Journal of Business Strategy
13
(
1992
)
6
,
pp. 10-13
If marketing stays focused on its traditional charter of building revenues, it may not survive for long as a core management function.
Persistent link: https://www.econbiz.de/10014846017
Saved in:
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