Duclos, Rod; Wan, Echo Wen; Jiang, Yuwei - In: Journal of Consumer Research 40 (2013) 1, pp. 122-122
This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable...