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Search: "Dyer, Robert F."
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Dyer, Robert F.
5
Forman, Ernest H.
3
Dyer, Robert F
2
Shimp, Terence A
2
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1
Kuehl, Philip G.
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Journal of Consumer Research
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Interfaces : the INFORMS journal on the practice of operations research
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The journal of applied behavioral science
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1
An Analytic Approach to Marketing Decisions
Dyer, Robert F.
;
Forman, Ernest H.
- In:
Interfaces : the INFORMS journal on the practice of …
23
(
1993
)
2
,
pp. 130-137
Persistent link: https://www.econbiz.de/10006355013
Saved in:
2
An analytic approach to marketing decisions
Dyer, Robert F.
;
Forman, Ernest H.
-
1991
Persistent link: https://www.econbiz.de/10004098633
Saved in:
3
An analytic approach to marketing decisions
Dyer, Robert F.
-
1991
Persistent link: https://www.econbiz.de/10013475007
Saved in:
4
The ʺcorrective advertisingʺ remedy of the FTC : an experimental evaluation
Dyer, Robert F.
;
Kuehl, Philip G.
- In:
Journal of marketing
38
(
1974
)
1
,
pp. 48-54
Persistent link: https://www.econbiz.de/10002104404
Saved in:
5
A logitudinal study of corrective advertising
Dyer, Robert F.
;
Kuehl, Phillip G.
- In:
Journal of marketing research : JMR
15
(
1978
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10002104414
Saved in:
6
A laboratory-consultation model for organization change
Dyer, William G.
;
Maddocks, Robert F.
;
Moffitt, J. Weldon
- In:
The journal of applied behavioral science
6
(
1970
)
2
,
pp. 211-227
Persistent link: https://www.econbiz.de/10002104455
Saved in:
7
The Pain-Pill-Pleasure Model and Illicit Drug Consumption.
Shimp, Terence A
;
Dyer, Robert F
- In:
Journal of Consumer Research
6
(
1979
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10005735629
Saved in:
8
An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children.
Shimp, Terence A
;
Dyer, Robert F
;
Divita, Salvatore F
- In:
Journal of Consumer Research
3
(
1976
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10005834510
Saved in:
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