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~isPartOf:"Journal of euro-marketing"
~person:"Keillor, Bruce D."
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Search: "EU-Schuldenkrise" OR "Euro" OR "Europäische Wirtschafts- und Währungsunion" OR "Zins"
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Keillor, Bruce D.
Kaynak, Erdener
29
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5
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4
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Journal of euro-marketing
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Examining the Impact of Physical and Nonphysical Product Attributes on the Selection of Specialty, Shopping, and Convenience Products: A Comparison of French and Malaysian Consumer...
Keillor, Bruce D.
;
Widmier, Scott
;
Lewison, Dale
- In:
Journal of euro-marketing
11
(
2002
)
4
,
pp. 27-46
Persistent link: https://www.econbiz.de/10007162400
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2
"Thinking Global, Acting Local": - An Attribute Approach to Product Strategy
Keillor, Bruce D.
;
Hausknecht, Douglas R.
;
Parker, R.Stephen
- In:
Journal of euro-marketing
10
(
2001
)
2
,
pp. 27-48
Persistent link: https://www.econbiz.de/10007170466
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