Enz, Matias G.; Schwieterman, Matthew A.; Lambert, … - In: The International Journal of Logistics Management 30 (2019) 4, pp. 994-1015
Purpose: Although managers have struggled with SKU proliferation for decades, research has provided inconsistent guidance, and the cross-functional and cross-firm aspects of the problem were not considered. The purpose of this paper is to explore the factors that favor successful and...