Managing and measuring value co-creation in business-to-business relationships
Douglas M. Lambert; Matias G. Enz
| Year of publication: |
2012
|
|---|---|
| Authors: | Lambert, Douglas M. ; Enz, Matias G. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 13/14, p. 1588-1625
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Service-Dominant Logic | Service-dominant logic | Betriebliche Finanzwirtschaft | Managerial finance | Kundenwert | Customer value | Gastronomie | Restaurant industry | Logistikunternehmen | Logistics provider | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009697976