//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Ettenson, Richard"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Brand management
2
Country of origin
2
International marketing
2
Markenführung
2
Project management
2
Projektmanagement
2
Russia
2
Sustainable product
2
USA
2
United States
2
Öko-Produkt
2
Alliances
1
Arbeitsgruppe
1
Brand names
1
Brands
1
Business start-up
1
China
1
Consumers
1
Corporate culture
1
Corporate reputation
1
Customer satisfaction
1
Decision
1
Decision making
1
Entscheidung
1
Entscheidungstheorie
1
Entscheidungsverhalten
1
Environmental management
1
Experte
1
Firmenimage
1
Hungary
1
Informationsverhalten
1
International business
1
International trade
1
Market research
1
Motor industry
1
Poland
1
Product management
1
Produktmanagement
1
Professional service firms
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
30
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
research-article
5
Dissertation u.a. Prüfungsschriften
1
Language
All
Undetermined
17
English
14
Author
All
Ettenson, Richard
30
Klein, Jill Gabrielle
5
Knowles, Jonathan
4
Unruh, Gregory
4
Brown, Karen A.
3
Crouch, Andrew
3
Hyer, Nancy Lea
3
Krishnan, Balaji C.
3
Shepherd, Dean A.
3
Chakraborty, Goutam
2
Gabrielle Klein, Jill
2
Gaeth, Gary J.
2
Turner, Kathryn
2
Woodworth, George
2
Brown, Karen A
1
Ettenson, Richard Thomas
1
Gaeth, Gary
1
Grove, Hannah
1
Hill, Sam
1
Lea Hyer, Nancy
1
Morris, Marlene D.
1
Sellers, Kevin
1
Tyson, Dane
1
more ...
less ...
Published in...
All
MIT sloan management review
9
Harvard business review : HBR
4
International marketing review
4
International Marketing Review
3
Journal of Business Research
2
Journal of business venturing
2
Journal of Business Venturing
1
Journal of Consumer Marketing
1
Journal of Services Marketing
1
Journal of international consumer marketing
1
Journal of marketing
1
The journal of services marketing
1
more ...
less ...
Source
All
OLC EcoSci
14
ECONIS (ZBW)
8
Other ZBW resources
5
RePEc
3
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Selling solutions isn't enough
Grove, Hannah
;
Sellers, Kevin
;
Ettenson, Richard
; …
- In:
MIT sloan management review
60
(
2019
)
1
,
pp. 55-59
Persistent link: https://www.econbiz.de/10011989926
Saved in:
2
Protect your project from escalating doubts
Brown, Karen A.
;
Hyer, Nancy Lea
;
Ettenson, Richard
- In:
MIT sloan management review
58
(
2017
)
3
,
pp. 78-87
Persistent link: https://www.econbiz.de/10011702798
Saved in:
3
The question every project team should answer
Brown, Karen A.
;
Hyer, Nancy Lea
;
Ettenson, Richard
- In:
MIT sloan management review
55
(
2013/14
)
1
,
pp. 49-57
Persistent link: https://www.econbiz.de/10010199709
Saved in:
4
Why every project needs a brand : and how to create one
Brown, Karen A.
;
Ettenson, Richard
;
Hyer, Nancy Lea
- In:
MIT sloan management review
52
(
2010/11
)
4
,
pp. 61-68
Persistent link: https://www.econbiz.de/10009267466
Saved in:
5
PROJECT MANAGEMENT - Why Every Project Needs a Brand (and How to Create One)
Brown, Karen A
;
Ettenson, Richard
;
Lea Hyer, Nancy
- In:
MIT sloan management review
52
(
2011
)
4
,
pp. 61-69
Persistent link: https://www.econbiz.de/10009180059
Saved in:
6
Winning in the green frenzy
Unruh, Gregory
;
Ettenson, Richard
- In:
Harvard business review : HBR
88
(
2010
)
11
,
pp. 110-116
Persistent link: https://www.econbiz.de/10008809011
Saved in:
7
Growing green
Unruh, Gregory
;
Ettenson, Richard
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 94-100
Persistent link: https://www.econbiz.de/10003982516
Saved in:
8
Winning in the Green Frenzy Engage in your industry's debate about sustainability now, or risk being assessed against standards you can't meet.
Unruh, Gregory
;
Ettenson, Richard
- In:
Harvard business review : HBR
(
2010
),
pp. 110-118
Persistent link: https://www.econbiz.de/10008717257
Saved in:
9
Growing Green: Three Smart Paths to Developing Sustainable Products - Most executives believe that sustainability is a revenue driver, but they're not sure how to make it work for...
Unruh, Gregory
;
Ettenson, Richard
- In:
Harvard business review : HBR
(
2010
),
pp. 94-103
Persistent link: https://www.econbiz.de/10008419717
Saved in:
10
Don't confuse reputation with brand
Ettenson, Richard
;
Knowles, Jonathan
- In:
MIT sloan management review
49
(
2007/08
)
2
,
pp. 19-21
Persistent link: https://www.econbiz.de/10003786489
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->