Marinchak, Christina McDowell; Forrest, Edward; Hoanca, … - In: International Journal of E-Entrepreneurship and … 8 (2018) 2, pp. 14-24
As marketers and consumers simultaneously adopt artificial intelligence (AI) services and applications, the dynamic of the process of exchange between the buyer and seller in the marketplace is being fundamentally altered. This article reviews the emerging patterns of adoption and rates of...