Francisca, Cruceru Anca; Violeta, Radulescu - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 668-672
Markets have become far too competitive for organizations to focus efforts only on consumers, so in addition to market and customer analysis, an equally important step in terms of marketing audit, the predevelopment phase strategy marketing and its implementation in the future is to analyze...