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Search: "Fustinoni-Venturini, Mariana"
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Handelsmarke
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Store brand
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Markenführung
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Retail trade
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English
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Fustinoni-Venturini, Mariana
3
Martos-Partal, Mercedes
3
González-Benito, Óscar
2
González-Benito, Oscar
1
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
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ECONIS (ZBW)
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Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
2
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
3
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
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