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Personality psychology
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Accentuate the positive : how identity affects customer satisfaction
Ghosh Chowdhury, Tilottama
;
Desai, Kalpesh Kaushik
; …
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010423841
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2
Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama
;
Khare, Adwait
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
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