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Search: "Golder, Peter N."
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New product development
5
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5
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4
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Innovation diffusion
3
Innovationsdiffusion
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English
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Golder, Peter N.
51
Mitra, Debanjan
19
Tellis, Gerard J.
18
Jap, Sandy D.
4
Markovitch, Dmitri G.
4
Bohlmann, Jonathan D.
3
Lehmann, Donald R.
3
Shacham, Rachel
3
Foster, Joseph A.
2
Moorman, Christine
2
Alba, Joseph W.
1
An, Jake T.
1
Bradlow, Eric T.
1
Dekimpe, Marnik G.
1
Golder, Peter N
1
Heerde, Harald J. van
1
Huber, Joel
1
Kim, Darren S. U.
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Labroo, Aparna A.
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Lilien, Gary L.
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Marketing Science
5
Journal of marketing
4
MSI reports : working paper series
4
Marketing letters : a journal of research in marketing
4
Journal of marketing research : JMR
3
Harvard-Business-Manager : das Wissen der Besten
2
Operations research, Management science : OR MS ; the international literature digest
2
Edward Elgar E-Book Archive
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Handbook of research on new product development
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing-mix strategies - product strategy and promotion strategy
1
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Research handbooks in business and management
1
Research handbooks in business and management series
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Sloan management review
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The History of Marketing Science
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The history of marketing science
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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ECONIS (ZBW)
26
OLC EcoSci
19
RePEc
7
USB Cologne (EcoSocSci)
1
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1
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
2
Golder's historical method in research in marketing
Thompson, Ann-Marie K.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1269-1272
Persistent link: https://www.econbiz.de/10008747515
Saved in:
3
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
4
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
Saved in:
5
Launching the Idea Corners section of Marketing Letters
Golder, Peter N.
;
Jap, Sandy D.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012229415
Saved in:
6
Idea Corner
Golder, Peter N.
(
ed.
);
Jap, Sandy D.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012229474
Saved in:
7
New product development research : consolidating the present and guiding the future
Golder, Peter N.
;
Mitra, Debanjan
- In:
Handbook of research on new product development
,
(pp. 3-10)
.
2019
Persistent link: https://www.econbiz.de/10012125059
Saved in:
8
Handbook of research on new product development
Golder, Peter N.
(
ed.
);
Mitra, Debanjan
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012056830
Saved in:
9
When do investors reward acquisitions and divestitures? : the contrasting implications of normative and behavioral economic theories
Golder, Peter N.
;
Markovitch, Dmitri G.
;
O'Brien, Jonathan
- In:
Managerial and decision economics : MDE ; the …
39
(
2018
)
2
,
pp. 226-239
Persistent link: https://www.econbiz.de/10011969025
Saved in:
10
Handbook of research on new product development
Golder, Peter N.
(
ed.
);
Mitra, Debanjan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011781157
Saved in:
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