Coskun, Merve; Gupta, Shipra; Burnaz, Sebnem - In: International Journal of Retail & Distribution Management 48 (2020) 7, pp. 763-779
Purpose: The purpose of this paper is to understand the effect of store messiness and human crowding on shoppers' competitive behaviours, in-store hoarding and in-store hiding, through the mediating effect of perceived scarcity and perceived competition. Design/methodology/approach: 2 (store...