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~isPartOf:"California management review : CMR"
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Berthon, Pierre
Chesbrough, Henry
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6
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5
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California management review : CMR
Business horizons
10
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
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1
MANAGING THE INTERNET AGE - Ad Lib: When Customers Create the Ad
Berthon, Pierre
;
Pitt, Leyland
;
Campbell, Colin
- In:
California management review : CMR
50
(
2008
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10008092747
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2
MARKETING - Consuming Technology: Why Marketers Sometimes Get It Wrong
Berthon, Pierre
;
Hulbert, James Mac
;
Pitt, Leyland
- In:
California management review : CMR
48
(
2005
)
1
,
pp. 110-128
Persistent link: https://www.econbiz.de/10006605415
Saved in:
3
Corporate Strategy - To Serve or Create? Strategic Orientations Toward Customers and Innovation -
Berthon, Pierre
;
Hulbert, James M.
;
Pitt, Leyland F.
- In:
California management review : CMR
42
(
1999
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10006625992
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