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~type_genre:"Case study"
~subject:"Marketingmanagement"
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
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Engaging consumers through branded entertainment and convergent media
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
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