Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.); … - 2017
it helps to be honest (and weird) / Kristen Smirnov, Whittier College, USA -- The effect of social networks on branding … University, USA -- Sentiment analysis of social media as tool to improve customers' retention / Wafaa A. Al-Rabayah, Independent … / Mambo Governor Mupepi, Grand Valley State University, USA, Patience Taruwinga, Saint Joseph College, USA, Wafaa A. al …