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Search: "Herold, Kristiina"
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Herold, Kristiina
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Sundqvist, Sanna
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Tarkiainen, Anssi
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Sipilä, Jenni
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Journal of marketing for higher education
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Journal of business research : JBR
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How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina
;
Sipilä, Jenni
;
Tarkiainen, Anssi
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011706611
Saved in:
2
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Sipilä, Jenni
;
Herold, Kristiina
;
Tarkiainen, Anssi
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 176-187
Persistent link: https://www.econbiz.de/10011771485
Saved in:
3
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
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