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Search: "Hoegg, Jo Andrea"
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Hoegg, Jo Andrea
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The impact of fear on emotional brand attachment
Dunn, Lea
;
Hoegg, Jo Andrea
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 152-168
Persistent link: https://www.econbiz.de/10010380996
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2
Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Lewis, Michael
;
Whitler, Kimberly A.
;
Hoegg, Jo Andrea
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10009781856
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