//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Print advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Hooft, Andreu van"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Print advertising
Advertising effects
3
Werbewirkung
3
Advertising
2
Englisch (Sprache)
2
English (Language)
2
Language
2
Printwerbung
2
Sprache
2
Werbung
2
Arab
1
Arabisch
1
Brand image
1
Chile
1
Comparison
1
Consumer preferences
1
Deutschland
1
EU countries
1
EU-Staaten
1
France
1
Frankreich
1
Germany
1
International marketing
1
Internationales Marketing
1
Konsumentenpräferenzen
1
Markenimage
1
Metapher
1
Metaphor
1
Mexico
1
Mexiko
1
National culture
1
Nationalkultur
1
Netherlands
1
Niederlande
1
Spain
1
Spanien
1
Vergleich
1
Visual perception
1
Visuelle Wahrnehmung
1
Western Europe
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Gerritsen, Marinel
1
Hooft Comajuncosas, Andreu van
1
Hooft, Andreu van
1
Korzilius, Hubert
1
Meurs, Frank van
1
Mulken, Margot van
1
Nedertigt, Ulrike
1
Nickerson, Catherine
1
more ...
less ...
Published in...
All
Journal of global marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
Saved in:
2
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->