Mitsuyama, Hiro; Iijima, Masaki; Uchimoto, Yukio - In: International Journal of Business Performance Management 14 (2013) 4, pp. 356-367
The purpose of this paper is to discuss how to improve business competitiveness for Japanese subcontract parts manufacture (SPM, parts manufacturers subcontract lending figure) through the rise of corporate brand image and the improvement of employees' motivation. In order to get rid of the...