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Search: "Jacobs, Devra"
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Levine, Brian
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Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
2
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
3
Winning the Super "Buzz" Bowl: How Biometrically-Based Emotional Engagement Correlates with Online Views and Comments for Super Bowl Advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10008324224
Saved in:
4
Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing
Siefert, Caleb
;
Gallent, Janet
;
Jacobs, Devra
;
Levine, Brian
- In:
International journal of advertising : the quarterly …
27
(
2008
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10008124419
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