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Motivanalyse zu Anwenderinnovationen in Online-Communities
Janzik, Lars
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009382341
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Warum Kunden in Online-Communities innovieren : Ergebnisse einer Motivanalyse
Janzik, Lars
;
Herstatt, Cornelius
;
Raasch, Antje-Christina
- In:
Kundenintegration 2.0
,
(pp. 47-81)
.
2011
Persistent link: https://www.econbiz.de/10009302977
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