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A framework of Corporate Social Responsibility for advertising accountability: the case of Australian government advertising campaign
Kerr, Gayle
;
Johnston, Kim
;
Beatson, Amanda
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003767523
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A framework of Corporate Social Responsibility for advertising accountability: The case of Australian government advertising campaign
Kerr, Gayle
;
Johnston, Kim
;
Beatson, Amanda
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 155
Persistent link: https://www.econbiz.de/10008124695
Saved in:
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